THE ROAD TO BUSINESS-DRIVEN IP STRATEGY
In less than two years Volvo Group upgraded its IP management from a typical industrial company level into a business-driven engine with a clear focus on business returns. The IP organization has started to work in teams mirrored to the business and portfolio heads have a distributed responsibility for the portfolio.
Konsert Strategy & IP has together with the Volvo Group published an article on how IP can be used to cost-effectively support growth, competitiveness and profitability across products, supply chain and R&D. The article outlines the development of a business-driven IP strategy as well as the organization needed to deliver on the strategy.
To read the issue in full, please go to the IAM Magazine webpage or contact us at info[at]konsert.com for more information. You also find a summary of Volvo’s journey, the importance of business accountability and the three essential layers of a business-driven IP strategy here
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